Make Sport Your Career!
MBA
Sports Management and Marketing
The MBA in Sports Marketing and Management at Afrisport Business School is a premier program designed to train future leaders in the sports industry. This program combines theoretical knowledge with hands-on expertise, providing students with the strategic and operational skills essential for success in the sports industry.
OUR OBJECTIVES
The Master’s degree in Sports Marketing and Management provides training in advanced marketing strategies and management in the sports sector. The program aims to develop skills in sports brand and event management, in addition to promoting innovation and growth in sports organizations.
SKILLS ACQUIRED
Graduates of the Master’s in Sports Marketing and Management acquire advanced skills in sports marketing, event and brand management, and strategic leadership. They learn to develop innovative strategies, analyze sports markets, and manage complex projects.
PROGRESS & TARGET
The Master’s degree in Sports Marketing and Management is a one-year program designed to train future leaders in the sports industry. It includes specialized modules such as Advanced Sports Marketing Strategies, Strategic Management, Brand Management and Sponsorships, as well as Digital Marketing and Social Media for Sports. The curriculum is enriched by practical case studies, collaborative projects with sports organizations, and internships, allowing students to directly apply their knowledge. The program culminates in a final project, consolidating skills in sports economics.
PROGRAM & MODULES
Introduction to Sports Management
Strategic Marketing in Sport
Communication and public relations in sport
Digital marketing and social networks in sport
Branding and branding in sport
Sponsorship and sports partnerships
Sports Event Marketing
Sports consumer behavior
Innovation and entrepreneurship in sport
Sports marketing case studies and projects
Media and Sports Broadcasting
Professional project and research paper
Make sport your career!
Dive into the future of sport
Discover rewarding and innovative careers by joining Afrisport Business School’s programs. Become a key player in the sports sector and collaborate with the clubs, federations, and major brands that shape the world of sport. Take the reins of your success today!
